SunTec Data has been recognized by Superside, an AI-driven creative services company, as one of the top 20 web research service providers for 2025.

The list, featured in Superside’s latest industry overview on web research services, highlights vendors that address the evolving needs of today’s data buyers—including AI teams, CTOs, market intelligence units, and procurement functions—who demand high-quality, verified data at scale. SunTec Data was acknowledged for its strength across online market research, data mining, data extraction, data collection, and lead generation.

This recognition serves as a strong third-party validation of our ability to meet enterprise-grade data requirements. It reinforces our credibility not only across trusted B2B review platforms but also within the broader global service provider ecosystem.

At the core of SunTec Data’s offering is a hybrid web research methodology—a blend of intelligent automation and human-in-the-loop (HITL) workflows. This approach ensures every dataset is contextually accurate, validated at multiple stages, and aligned with the client’s business objectives. While many providers rely solely on automation or manual processes, our balanced workflow delivers both precision and scalability—a crucial advantage for enterprises navigating dynamic, data-intensive markets.

As AI adoption, personalization strategies, and predictive analytics gain momentum, access to clean, structured, and verified data has become mission-critical. SunTec Data’s inclusion in Superside’s list underscores its ability to deliver exactly that—empowering clients to reduce decision risk and accelerate time-to-insight.

The post SunTec Data Recognized among the Top 20 Web Research Service Providers by Superside first appeared on SunTec Data.

SunTec Data is delighted to be recognized among the “top market research companies in the UK” by DesignRush – a renowned B2B listing platform. This recognition is a testament to the quality of our services and the trust our clients have placed in us over the years.

The selection process by DesignRush was rigorous, involving the evaluation of thousands of market research firms based on their service offerings, client feedback, service quality, and other criteria. Only the top-performing market research companies (114), with an average rating of 4.4, made it to this distinguished list, and we are honored to be among the top 5.

At SunTec Data, our focus has always been on providing relevant and reliable data to our clients that support their market research initiatives and drive meaningful outcomes. We understand that every business is unique, which is why we offer a range of web data research services tailored to meet specific project objectives. Our data management services comprise data collection, processing, custom list building, data visualization, and more.

As an ISO-certified organization, we are committed to maintaining the highest standards of data security and compliance. We strictly adhere to industry regulations, including GDPR, HIPAA, and CCPA, while implementing data mining and management processes, ensuring our clients’ data is handled with the utmost care and confidentiality. Instead of solely relying on automated data collection and research tools, we implement a human-in-the-loop approach to ensure relevance and accuracy.

The post SunTec Data Listed among the Top Market Research Firms in the UK by DesignRush first appeared on SunTec Data.

2020 also has its fair share of such trends!

Business digitization has changed the way we collect and analyze data. It has also changed the focus and approach of global market research. Companies are now more aware of their customer’s expectations. Most of their efforts are directed towards gaining a better perspective of the market, understanding their target audience, minimizing risks, and identifying potential issues and opportunities.

To meet those goals, businesses must keep up with the industry trends. Hence, take a look at the three biggest game-changers in the market research industry.

1. 5G Networks to Facilitate Better Data Collection

2019 was the year where 5G made headlines after spending almost a decade in the making.

The four major US carriers, i.e., T-Mobile, Verizon, AT&T, and Sprint, now offer 5G services to consumers in one or the other form. Major smartphone builders are working with 5G standard phones, and some of them have even rolled out 5G-standard models. Those include Samsung Galaxy S20, S20+, and S20 Ultra, Note 10 Plus 5G, OnePlus 7 Pro, Moto Z3 & Z4, LG’s V50 ThinQ, etc.

2020 is very likely to witness an expansion in that market, as more network carriers and phone providers will switch to 5G.

• As of January 30, 2020, 46 operators in 24 markets across the globe have launched commercial 5G networks.
• There will be 1.8 billion 5G connections by 2025, i.e., 20% of all global connections.
• Out of the $1.1 trillion of expected investments in mobile from 2020-2025, 80% will go to 5G network development.

5G will lead to a massive rise in information exchange and consumer engagement. Hence, the shift to 5G will create new opportunities for data collection. That seemingly boundless load of information will open new horizons for the entire market research industry.

Here’s what 5G brings to the table.

• 5 times faster connection that a 4G network
• Instantaneous, real-time responses over the network
• Enhanced capacity and ability to connect a large number of people and devices without hitches
• Low-latency
• Optimized bandwidth use, i.e. a lower transmission-error rate

From a user’s point of view, 5G means a level of accessibility and speed never touched before. It is very likely to boost mobile data traffic, app downloads, gaming, and overall content consumption, among other things.

Therefore, for market research agencies, 5G can make a massive difference by positively impacting data collection efforts.

2. Voice Bots Will Gain Mainstream Status

Chatbots and voice recognition are some of the best outcomes of automation, artificial intelligence, and intuitive tech. Their collaboration leads to an even better technological product- Voicebots.

The global voice recognition market will grow to $31.49 billion by 2026. Chatbots are being used for a majority of customer service tasks, marketing, research, and social media management. It is reasonable then that an interface that combines voice and text-based smart conversation is getting increasingly popular among digital users.

Voice bots can –

• Better engage customers with AI-backed conversations
• Capture and provide real-time information
• Collect reliable data
• Create personalized interactions
• Deal with a varying range of customer requirements

In addition to these advantages, there are other reasons that make voice bots a powerful potential tool for market research consultants.

1. Messages receive quicker responses than eMails. With voice bots, engaging a consumer becomes easy for the same reason. Plus, they also minimize the waiting time, which makes customer service prompt and hence, more efficient.

2. As AI would develop, voice bots will also be equipped with a better comprehension of a customer’s queries. That will lead to more direct and on-point answers.

3. AI-powered voice bots can streamline the process, memorize preferences, and create individual consumer profiling quite easily and quickly. Appropriate consumer profiling will also help market research companies in discovering spot-on insights. They can later be used to design campaigns and re-engage customers more efficiently.

3. Stricter Data Privacy Laws Will Lead to Reassessment of Market Research Strategies

There’s been enough noise around data privacy to qualify it as an on-going concern.

Keeping the rising threat of data breaches in mind, countries are now focussed on keeping customers as safe as possible. The General Data Protection Regulation(GDPR) has been in effect in the EU since May 2018. The US version for this law is being pushed, not only by concerned lawmakers but also by tech leaders like Apple and Microsoft.

Simply put, good data practices have now become critical for businesses, companies, & market research agencies in the present times. As cybersecurity issues advance with time, so should data privacy precautions for market researchers. Here are some measures which will help you in the changing landscape of web data collection.

• Understand the GDPR policies, even if it hasn’t been adapted to your country.
• Take help from legal firms and IT teams to understand data concerns in the changing market scenarios.
• Give your target users clear signals on when, where, and how to opt-out of the survey/data collection campaign.
• Use clear, visible, and concise statements to record the respondent’s consent
• Align your research policies with most popular security regulations across the world
• Define T&C for the customer, i.e., how long will their data be retained, what data is being recorded, etc.

Besides these, you can take the following actions to ensure data privacy for your business.

• Encrypt hard-drives
• Encourage the practice of creating strong, smart passwords and their frequent renewals
• Educate employees on best data security practices
• Monitor compliance for all

At the same time, it is also important to note that the path to data security is not going to be easy. GDPR has proved exceptional in revealing major pain points that big organizations have faced when implementing a comprehensive data security protocol.

In a recent study of all companies who qualified the GDPR compliance standards, 67% admitted being on shaky grounds post-audit.

On one hand, companies that fail to regulate their data practices will invite damage to their reputation, plus a hefty penalty in most cases. On the other hand, companies who have tried to implement comprehensive data security solutions have faced difficult challenges.

Therefore, it’s critical for businesses to be agile in enforcing effective information management with utmost security .

Be Prepared for the Transforming World of Market Research

In addition to voice bots, data privacy, and 5G network, there are several other trends making waves in the industry. It’s necessary for market research companies, consultants, and agencies to understand their potential significance for business performance and productivity.

Also, keep in mind that this process evolves at its own pace. It is complex and requires a thorough understanding of its multitudes of dimensions. You must keep up and stay updated, or you will be left behind!

SunTec Data Can Help!

You can outsource market research services to the experts at SunTec Data. Our experts are adept at handling a variety of responsibilities, including business research, survey design and programming, and research reporting. With our years of experience and continuously upgrading policies, we can help you discover the insights your business needs to succeed.

Grow your brand with the best market research and business intelligence initiatives. To know what we can do for you, drop a line at info@suntecdata.com.

The post 3 Market Research Megatrends to Look Out for in 2020 first appeared on SunTec Data.

Organizations across the world agree that for a business to succeed and run smoothly, it is essential to have first-hand information about the market, trends, audience and the reasons why consumers should invest in their product/services. The success of any business is directly correlated to market research. Accurate market research holds great importance in critical business processes, including decision making, strategies, finance, operations, etc. Primarily because all the business activities revolve around the research undertaken, the corresponding decisions and actions taken based on the analysis.

Often, businesses are not well equipped to conduct their own research and rely on market research companies. These firms, on the other hand, struggle to get large sample sizes to provide statistically significant information. Moreover, there are some other challenges that they face like:

• Shortage of trained resources
• Cost of infrastructure, high-end software, and hardware
• Clientele constraints like timelines, budget, and scope of work

Therefore, companies rely on outsourcing to industry experts who meet all of their clients’ requirements within the timeframe and at a reasonable cost.

Skeptical To Outsource Market Research Services?

Being a market research company, it is quite natural for you to have apprehensions regarding outsourcing. The primary ones remain the time you need to dole out, the cost involved, the efforts required for the meetings, discussions, and briefings. However, if done right, it would work out in your favor to design a proper, planned and successful research strategy.

Moreover, you not only save a lot of time and effort but also have increased the efficiency of your staff. Outsourcing their tasks will free them to focus better on the core concerns of the business. Besides, it is cost-effective for companies than having an in-house team. To give you better clarity, let us look at some other primary benefits.

The Primary Benefits Of Outsourcing Market Research Services

• Access To Experts & Technology: Relying on a specialized research service provider gives you easy access to the most suitable skill sets. You are not only absolved of the responsibility of finding and hiring the right talent but also get the advantage of the latest technology used in the trade.
• Strategic Benefit: Outsourcing a non-core business activity to a specialist will enable you to focus on your core activities. This is a huge advantage that keeps you ahead of your competition.
• 24X7 Work Culture: You can leverage the time zone difference to create a 24X7 work culture without having to spend a fortune on it. At the end of your working day, you can allocate the research work to your outsourcing partner. They will do the analysis even when you sleep and get you the accomplished work in a quick turnaround.
• Flexibility: Outsourcing proves to be the best option if your service requirements are fluctuating. Employing full-time resources is an expensive proposition, but outsourcing gives you the flexibility to increase or reduce the size of your remotely working team as per your changing needs.
• Cost-efficient: Investing in infrastructure and high-end software burns a hole in your pocket. Besides, using online tools like SurveyMonkey and Hotjar Website Surveys not only requires investment in the form of premium subscriptions but also needs trained resources to extract insightful information with these tools. Partnering with a service provider helps you save on all these costs. As your vendor is a specialized provider, they already have these tools and trained manpower to use them.
• Time-saving: Conducting research is extremely time-consuming. Even the most trending and easy online research techniques like social listening take time and effort. You need to respond to conversations online, extract, track and analyze insights accordingly and more. Professionals have their own proven strategies to conduct market analysis in a seamless and efficient way. You can leverage these capabilities to drive results and boost your business growth.

Market Research Services Which You Can Outsource

Questionnaire/Web/Email Survey

The most important part of the research is to know your audience. You need to prepare questionnaires and surveys to drive accurate results. However, making questionnaires that support your business in meeting your goals is a cumbersome task. Outsourcing gives you easy access to experts who can structure questionnaires that boost response rates and minimize errors or biases. They ensure that your questionnaire/survey is well-structured and contains all the elements that make the survey relevant to the population to be sampled.

Not just online and offline questionnaires, you can also ask for services like:

• Identifying Research Objectives
• Understanding Survey Respondents
• Creating Interactive Questions
• Drafting The Survey Forms In An Appropriate Format

Survey Programming

Online surveys are trending. Survey programming services help you to draft a professionally customized questionnaire to gather critical data that facilitates the decision-making process. It increases the participation and engagement of the respondents. Besides survey programming, you also get:

• Survey Design
• Survey Programming
• Survey Website Hosting
• Database Support
• Online and Real-Time Monitoring
• Rigorous Quality Assurance (QA) Process

Telephonic Interviews

Most businesses are into telephone surveys, primarily because they are able to collate valuable data directly from their audience. Outsourcing this service will give you access to experts who will professionally conduct telephonic interviews and gather business-critical information as per your requirements. To gather pertinent information from your target market, you can leverage telephonic interviews for:

• Customer Satisfaction Survey
• Website/Mobile App Feedback
• Political Research
• Education Feedback
• Employee Engagement
• Event Feedback

Data Analysis and Coding

Outsourcing services are not restricted to just surveys or programming; today you can outsource even data analysis and coding reports. For ease of access and accuracy, your outsourcing partner can process you researched data by applying data cleansing, verification, and validation techniques. Your data is presented to you in your preferred file format like MS Excel, ASCII, SPSS, etc.

Visualization and Reporting

Almost every business that outsources services expects better insights and value for money. Visualization and reporting represent the extracted business-critical data in a graphical or pictorial format like reports/ presentations, infographics, and interactive dashboards, etc. This ensures that you get clear and concise findings that are meaningful and actionable. Some of the primary reporting features are:

• Date Filtering
• Live Statistics Summary
• Bar And Line Graphs
• Pie Charts
• Cross Tabulation
• View Charts By Page Ranges
• Calculate Average In Matrix Columns
• Drill Down To Specific Responses
• Security Level For Reports Views

Verbatim Coding Services

Verbatim coding services allow you to get actionable insights easily even from open-ended responses. The data is generally stored in survey forms, CRM software, IVR systems, customer records, social media platforms or customer feedback systems. Such data having open-ended responses, be it in the form of words, sounds or images, are assigned numeric codes and converted into valuable information. It helps to understand the opinion of the target market and make strategic business decisions.

Some of the primary open-ended responses and unstructured data for which you might require verbatim coding are :

• Text From Online Surveys
• Customer-feedback Systems
• Phone Surveys
• Handwritten Answers To Paper Surveys
• Social-media Text
• Text From CRM Systems
• Voice Recordings From IVR
• Images

Conclusion

Outsourcing market research is a smart decision for both fledglings as well as well established businesses. Apart from accurate and comprehensive reports, this business practice also offers numerous other rewards. They include faster and reliable data collection, complete access to advanced technologies and more. Data research experts have specialization and hold extensive experience in delivering services to businesses across diverse domains and niches such as:

• Information Technology,
• Media and Telecommunications,
• Banking and Finance,
• Medical and Healthcare,
• Real Estate,
• Legal, and more.

Partner With SunTec Data To Outsource Market Research Services

To learn more about our comprehensive range of services, please drop an email to us at info@suntecdata.com and get assistance from our market research consultants.

The post Market Research: Why Is It Better Left To An Outsourcing Partner! first appeared on SunTec Data.