93% of B2B marketers use email to distribute content (source). With such stats, B2B Email Marketing seems easy on the surface. Yet, there are not just one or two challenges that organizations are struggling with.

There is a multitude of issues. But, as every cloud has a silver lining, every email marketing challenge has a solution.

In this blog, we will discuss how to avoid the most common challenges to get the right implementation for your email marketing strategy.

Challenge 1: Earning Subscribers – How To Get Clients Click On The Subscribe Button?

Some organizations buy subscribers for email list building. Sure, it is an easy route. But, it will never be beneficial for your business.

Not only it provides information to people who are not even willing to hear from you but it may also lead to legal consequences in most cases. Such unresponsive subscribers either file a complaint about uninvited junk emails or simply unsubscribe.

Thus, avoid falling into this trap and put in efforts to earn authentic subscribers. Here are some tips to make your customers hit the subscribe option –

• Clearly state the benefits, product updates and include CTA.
• Make it easy to subscribe – minimize the time and efforts
• Ask for only relevant information.
• Lure them by offering freebies, discount coupons, free trial, etc.

Challenge 2: Losing Subscribers – How To Retain Them?

Retaining subscribers is one of the most difficult parts. You may wonder why your subscribers are turning away? What is the point of building a custom email list if you are going to end up losing contacts?

There are a couple of reasons why subscribers lose interest. Thus, it is suggested that if you have a good number of active subscribers, try everything to keep them happy.

• The first step is to make sure that you are sending out relevant content to the right people. Email segmentation can help you with this. This approach helps you to comprehend the buyer persona and segment your subscription list. Understanding your audience will let you effectively deliver the right content to the right people.
• Another step is to optimize content for a diverse audience. This will allow your audience to receive your newsletter or other product updates in their preferred language. It is highly beneficial if you are catering to a larger set of audience in the US, UK and other regions of the world.
• Sometimes, even a messy format may restrict your message to reach the audience. Excessive use of multimedia in your emails make it image-heavy and takes time to load. Some devices are not even compatible to show such graphics.

This turns your subscribers off. Your marketing efforts go futile if your recipients are unable to view the message. Thus, if you wish to include some details in the form of graphics, include a link to the image or video rather than embedding it in the mail.

Challenge 3: Low Open Rates – How To Make Your Subscriber Open Emails?

Almost every marketer feels that email open rate is one of the primary concerns in email marketing. You can build an email list through subscribers.

But, how do you make sure that your email is not lost among others in their inbox? Here is the trick – use the most impressive subject lines. 64% of people say they open an email because of the subject line.

The subject line is the first thing that is visible when we receive an email. It has to be crafted in a way that makes your email stand apart from the rest. It will encourage the clients to open and go through the rest of the email.

• Use short and crisp lines – like tweets.
• Include words like – money, revenue, and profit.
• Add a personalized touch.

Using these tips will engage the subscribers better and they are more likely to read and share your content. Stats show (as mentioned above) that such subject lines are more likely to increase the open rate of your marketing campaign.

Challenge 4 – Low Deliverability Rate – How To Pass The Spam Filter?

You have a relevant email list and crafted a perfect subject line with equally impressive and accessible content. Still, your marketing emails end up in the spam folder? This is another major challenge that frustrates marketers.

It is a waste of money, time and effort if your emails are ending up in the spam folder. It is not even reaching your subscribers. This leads to low deliverability. Besides, being in spam may get you blocked by internet service providers.

So, how do you avoid being in spam? There are spam filters that restrict unsolicited emails from delivering into the inbox. It filters out all the emails that carry words like – ear, buy, cash prize, sale, click, free trial, cheap, etc. In order to pass this filter, your message must not have these spam words and have relevant information.

Conclusion

There are various email marketing challenges that often hinder organizational growth. But, with the right tips and techniques, we can always combat these challenges. So, follow the right moves to transform your efforts into conversions and make your business reach heights.

Partner with SunTec Data For Email Marketing Services

Want to get the best out of your email marketing campaign? Get experts at your assistance. Drop an email to info@suntecdata.com and have a free consultation on how you can structure the best email campaigns for your organization.

The post How To Deal With B2B Email Marketing Challenges first appeared on SunTec Data.

Ready for the holidays! But, is your business holiday-ready too? If you are waiting for November to structure your holiday email marketing strategy, you might be way behind your peers.

The best time is now! The holiday season is just around the corner. So, get the most of this holiday season by not wasting anymore time in creating holiday email messages for your clients.

The holidays are a great opportunity for any business to offer impressive deals that entice customers and drive conversions through email marketing. Past years have witnessed that email alone contributed to about 20% of all holiday sales. To let you get the best, we are discussing some excellent email marketing tips for holidays in this blog.

These effective tips will turn your marketing efforts in the right way for the holidays without risking the financial health of your business. But, before going to the list of tips let’s uncover the reasons why you need to specifically structure a holiday email marketing strategy.

Why You Need Holiday Email Marketing?

“The days from Black Friday to Christmas generate 50–100% more revenue than other shopping days throughout the year, and each year, holiday e-commerce sales increase by about 10%.” (Source: Campaign Monitor)

With holiday email marketing, you can ride the seasonal sales wave. Customers find the time between Halloween and Christmas to be the most lucrative for going on a shopping spree. Email marketing plays a key role in boosting up lead generation and customer acquisition during this time.

Crafting holiday email messages and letting your customers know about your new launches, offers and deals will surely work in your favor. You can capitalize on this peak sales period to boost your income.

Now, let’s get to the holiday email marketing tips that’ll help you make the most of this purchasing season so you can set yourself up for a profitable year.

1. Know Your Holidays

Every country has its list of major holidays. But, no matter where you’re located, the first step is to list down the key holidays into your email marketing calendar. If you’ve been in business for a while, you can use analytics data to figure out which ones usually bring in the most revenue. This can give you valuable insights for holiday email messages.

Here we are focussing on the holiday season of the United States – which runs from early November to early January. You can leverage this two-month window to fuel profits for the upcoming year.

• Halloween’s Day – 31st October – It marks the formal onset of the festive season. Adding a pinch of spookiness to your marketing email can be of great help.
  You can include an alternative logo that reflects the season or a Halloween-themed email campaign to entice customers and encourage them to visit your landing page.
• Thanksgiving Day – 28th November – Email marketing on thanksgiving day is more effective. Do not miss this opportunity to let your customers know about your deals and offers. You can work on your holiday season emails, inform them about your latest offers, express shipping process and more. It will give your customers the advantage of last-minute deals.
• Black Friday – 29th November – A five-day shopping spree begins from Thanksgiving Day (Thursday). The spree covers Black Friday, Super Saturday and Cyber Monday. This shopping festival covers the most popular days to shop online. Cyber Monday is cited by 67.4 million shoppers as the most popular day to shop, followed by Black Friday with 65.2 million shoppers. (Source: NRF)Do not wait for these shopping days to send emails. However, you can leverage this time by including impressive discounts, promoting newly launched products, and early access to sale prices, etc. in your emails a couple of weeks before the sale starts. This will surely boost your conversions.
• Christmas – 25th December – Leverage the best time of the year to maximize your sales. Run Christmas-themed email campaigns and offer:
  • Heavy discounts.
  • Gift cards or multiple payment methods.
  • Incomplex and flexible checkout page.
  • Express delivery options and more.

Note: Events and holidays are a good bet for marketing campaigns, so don’t be afraid to include unusual events, like the first day of fall, the winter solstice, Green Monday, Hanukkah, Christmas eve and more. You never know which event may work in your favor.

If you are skeptical about sending specific emails for holidays, you can outsource email marketing services and get professionals to take care of your holiday email messages.

2. Start Early

November is the onset of holidays in the US. To attract the most sales, you must begin your holiday email marketing campaigns in the first two weeks of this month. With 57% of email subscribers spending 10-60 minutes browsing marketing emails during the week, you stand a greater chance of engaging your target audience. (Source: Campaign Monitor)

So, plan everything in advance. Set a target date before the start of the holiday season. If you follow an internal approval process that takes extra time, structuring your email marketing campaigns at least a couple of months prior to the holiday season always works. You must ensure that everything is ready to go by the target date.

Email campaigns are not the only thing that needs advance planning. You need to prepare your email list too. It is beneficial to start building your email list even before the launch of your business. In the case of established businesses, you should be building your list throughout the year.

This requires extra time and effort. Therefore, most businesses prefer to go for email listing services. It significantly helps you to avoid marketing to the wrong people.

3. Launch Exclusive Holiday Sales

Using holiday themes in your campaigns is not the only thing that wows your audience. You can also leverage this holiday season to build a lasting and healthy relationship with subscribers. Entice your subscribers by offering exclusive offers and attractive deals.

Giving exclusive offers to your subscribers will make them feel special. Besides, insider deals are a great incentive for people to sign up for your email list. Incorporating this idea into your holiday email messaging can help you make more sales. Besides, tempt your subscribers with more relevant offers each time they visit your site.

4. Use Urgency

Using urgency is one of the excellent email marketing tips for holidays to boost sales.
Running an urgency-based marketing campaign includes a time-limited holiday deal/offer. It encourages visitors to grab a huge discount before it ends. As nobody likes to miss out on great deals, customers are persuaded to take prompt action to get the deal.

Besides, sending appropriate offers, you can also leverage urgency by:

• Promoting early bird discounts for the most favored products/services.
• Including last order and last shipping dates so that the subscribers know till when they can have the deal.
• Showing holiday discount codes with a countdown timer.

There you have it – the excellent email marketing tips for the holidays. Using the information in this blog with your marketing expertise, you’re all set for a blooming holiday season.

Partner With SunTec Data For Email Marketing Services

If you’re not sure how to start your holiday email marketing campaign or don’t have time to follow the tips and tricks to make it better, then drop an email to info@suntecdata.com to get consultation email marketing experts or simply outsource email marketing services.

The post Top Email Marketing Tips: Get Your Business Ready For Holiday Sales first appeared on SunTec Data.

With the active email accounts expected to reach the 5.6 billion mark by 2019 (source: Hubspot), it is no wonder that despite a host of marketing alternatives, B2B email marketing is still on top of the marketers’ list.

Create a brand identity

Since email marketing has the highest retention rate in comparison to other marketing activities, it is a great way to build brand identity. Keeping this in mind you should try to create a unique identity for your brand with the help of identifiable characteristics like layout, colour scheme, etc., that recipients consider unique to your brand.

Business email lists: Segmentation is the key

Why would a person open an email from an organization if it doesn’t seem reliable or beneficial to him/her? Answer to this is targeting the right audience via segmentation.Segmentation is a pre-requisite for a successful email marketing strategy. Organizations should try to make their emails as personal as possible. Moreover, you can segregate subscribers on the following basis-

i. Response received
ii. Different stages of the sales funnel
iii. Demographics, psychographics, etc.

Limit the number of emails

When a potential customer opts in for email, it doesn’t mean that you bombard their inbox with unnecessary emails. In such a case, the recipients won’t take too long in unsubscribing from your business email list. Another scenario could be that they do not unsubscribe but stop opening your emails altogether.

While the first scenario may seem more fearsome, neither of them is good for your business.

This is because even when the receivers don’t open your email, it amounts to a wastage of resources.

How to re-engage your subscribers

When you keep a constant eye on your marketing emails, you can easily identify which subscribers you have lost or are on the verge of losing. Making attempts to re-acquire the attention of such subscribers is worth the effort as it costs much less than earning new subscribers.

Get to Know

Is your marketing campaign suffering from low email open rate? It’s time to scrutinize your email list and improve the ROI of your campaign. To get a free consultation, you can write to us at info@suntecdata.com and our experts will get back to you at the earliest.

The post How to Ace Your B2B Email Marketing Campaign first appeared on SunTec Data.